Diusframi and Agible Capital Bring Experts Together in Madrid to Discuss AI That Has a Real Impact on Business

May 29, 2026

Events

Diusframi and Agible Capital Bring Experts Together in Madrid to Discuss AI That Has a Real Impact on Business

OnMay 21, Diusframi, together withAgible Capital, sponsored the event “Disruptive AI: Challenges and Competitive Advantage in Business,” an invitation-only conference held at A&M (Castellana 89) in Madrid.
The goal was clear: to spark an honest conversation aboutartificial intelligence applied to business, featuringreal-world case studies, strategic decisions, and a focus on theimpact on the bottom line.

The event featuredfive presentationsand an interview with professionals who work with AI from a practical perspective: from designing organizational change to implementation and the “last mile,” where value is realized (or lost).

During the session, the following topics, among others, were discussed:

1) AI and Business Management
Agustín Rodríguez (CEO, Ubimia) discussed the challenges of transforming teams, structures, and business models when AI moves beyond the experimental stage and becomes a management tool.

2) From Talk to Results: AI and the Income Statement
Fran Balboa (CEO, Logixs Digital) focused his presentation on how to implement AI that truly transforms EBITDA by prioritizing execution.

3) The Last Mile: Where Value Is Gained (or Lost)
Ergin Kamberov (CEO, Embermind Technologies) addressed the critical moment of transitioning from a pilot to full-scale operation, where process design, integration, and adoption determine the return on investment.

4) Diusframi: AI as a Competitive Advantage (Real-WorldExamples)
Diusframi was represented by Ignasi Casanova (Director of AI – Diusframi), who shared our vision of AI as a competitive advantage throughreal-world examples of automation and its impact on business in an interview with Ignacio Basagoiti (Alvarez & Marsal).

5) AI as a “control layer” and competitive advantage in mobility
Pepe Piñera (investor, Saretec board member, Mobius founder) closed the event with a presentation on AI as a new sector-specific control layer and its potential as a competitive advantage in mobility.

Networking to Stay in the Loop

The event concluded with anetworking session, designed to allow attendees and speakers to continue the discussion and share their experiences with implementation, challenges, and lessons learned.

Why we promote these kinds of events

At Diusframi, we believe that AI adds value when it translates intomeasurableprocesses,decisions, andresults. That’s why we promote spaces that bring together practical experience, strategic vision, and open dialogue among professionals.

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