Diusframi and Agible Capital Bring Experts Together in Madrid to Discuss AI That Has a Real Impact on Business
On May 21, Diusframi, together with Agible Capital, sponsored the event “Disruptive AI: Challenges and Competitive Advantage in Business,” an invitation-only conference held at A&M (Castellana 89) in Madrid. The goal was clear: to spark an honest conversation about artificial intelligence applied to business, featuring real-world case studies, strategic decisions, and a focus on the impact on the bottom line. The event featured five presentations and an interview with professionals who work with AI from an implementation perspective: from designing organizational change to deployment and the “last mile” where value is realized (or lost). Throughout the session, the following topics—among others—were addressed: 1) AI and Business Management: Agustín Rodríguez (CEO, Ubimia) discussed the challenges of transforming teams, structures, and business models when AI ceases to be an experiment and becomes a management lever. 2) From Talk to Results: AI and the Income Statement—Fran Balboa (CEO, Logixs Digital) focused his presentation on how to implement AI that truly transforms EBITDA by prioritizing execution. 3) The Last Mile: Where Value Is Gained (or Lost): Ergin Kamberov (CEO, Embermind Technologies) addressed the critical moment of transitioning from pilot to full-scale operation, where process design, integration, and adoption determine the return on investment. 4) Diusframi: AI as a Competitive Advantage (Real-World Cases) Diusframi participated with Ignasi Casanova (Director of AI – Diusframi), who shared our vision of AI as a competitive advantage through real-world examples of automation and business impact, in an interview with Ignacio Basagoiti (Alvarez & Marsal). 5) AI as a “Control Layer” and Competitive Advantage in Mobility Pepe Piñera (investor, Saretec board member, Mobius founder) closed the event with a presentation on AI as a new sector-wide control layer and its potential as a competitive advantage in mobility. Networking to Continue the Conversation The event concluded with a networking session, designed so that attendees and speakers could continue the discussion and share implementation experiences, challenges, and lessons learned. Why We Organize These Types of Events At Diusframi, we believe that AI adds value when it translates into measurable processes, decisions, and results. That’s why we promote events that bring together practical experience, strategic vision, and open conversation among professionals.